SAM GREENSLADE
SAM GREENSLADE
TITLE: MANAGING DIRECTOR, COMMERCIAL- NORTH AMERICA & EUROPE
COMPANY: CARMA
Sam has more than 15 years of experience working across enterprise sales, building SaaS and media intelligence solutions for global strategic accounts. He has worked with CARMA since 2023.
in real-time,” Sam explains.“ This creates a sense of belonging that keeps audiences coming back.
“ Meanwhile, YouTube provides a library of gaming content that ranges from tutorials and playthroughs to behind-the-scenes looks at game development, offering something for both casual players and hardcore fans.”
Khadeen cites the Esports World Cup( EWC) 2024 as an obvious example. An annual global tournament exclusively for esports, the event boasted more than 824,000 social mentions and 4.1 million engagements.
“ Platforms like TikTok and YouTube played distinct yet complementary roles in its success,” Sam notes.“ TikTok excelled at creating quick, viral moments that drew in younger audiences, while YouTube became the go-to platform for highlights, detailed analysis and player interviews.
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