DESJARDINS
“ We define financial empowerment as the capacity of a member to manage their day-to-day finances with the approach to reach their unique goals,” says Nathalie.
Banking’ s next digital frontier Digital banking has solved the basics. Customers can make payments, transfer money and deposit checks through mobile apps, while branch transactions have largely moved online.
The challenge for financial institutions now lies in recreating the personal relationships of traditional banking in the digital space.
This shift requires banks to rethink how they deliver financial advice and maintain customer connections through digital channels.
Simple automation is no longer enough – institutions must find ways to provide personalised service at scale.
“ Looking back, the banking industry has been successful at bringing everyday banking operations online – transfers, payments, deposits,” says Mathieu.“ The next stage is bringing customer intimacy to digital platforms and reinventing how we interact with customers in a digital era.”
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