The streaming market has evolved from a promotional tool to becoming embedded within the gaming ecosystem. Having rapidly accelerated as a profitable sector during the COVID-19 pandemic, the experience of streaming is something that has become increasingly advanced for both streamers and viewers.

In an era where social media is often the default, there is no denying that streaming continues to become more diverse. With platforms like TikTok introducing gaming content, for example, social media companies are able to learn at speed what engages their users the most.

This means audiences are able to gain access to more tailored content, making them more personally connected to the platform.

96 April 2025