“ When combined with a 5G network for seamless handoff , stadiums can ensure consistent connectivity for fans without skipping a beat ”
DAZ AHMED REGIONAL DIRECTOR UK & I , EXTREME NETWORKS
significant capacity and new perform ance capabilities .
“ For example , WiFi solutions give stadiums the bandwidth to better support connected fan devices , while also increasing the use of fan-facing technologies such as mobile ticketing or cashless transactions ,” Ahmed outlines .
“ At the same time , these wireless networks can deliver deeper insights about collective fan preferences and ways to improve operational efficiencies . Network analytics can be used to uncover patterns around things like app usage in the stadium , foot traffic and potential congestion spots – all helping to improve fan safety , optimise efficiencies , and deliver a memorable fan experience .”
And the experiences that these technologies unlock are only set to get more elaborate .
“ Professional sports organisations are increasingly extending their reach and offering fans more experiences outside of the walls of the stadium , and this will only continue as smart cities build the infrastructure necessary to offer more digital fan engagements ,” Ahmed asserts .
“ Stadiums are already offering more connectivity in parking lots and outdoor spaces , enabling fans to get connected and share tailgating experiences or use the stadium app to make a game plan for getting from their favourite concession stand to their seats . This also creates new opportunities for public safety officials who are looking at how technologies can be leveraged to provide visibility and information into crowded events .”
And then , from there , the full power of smart cities ’ interconnectivity can be realised , with fans engaged by the events ’ providers throughout the surrounding areas , such as restaurants or retail spaces .
In short , the technologies of future smart cities present almost limitless potential and , if events teams remain creative and flexible , there is no end to the opportunities for the sector to tap into . mobile-magazine . com 109