As the inventors of the PDF and pioneers of other

smart technologies , Adobe empowers businesses to meet the challenges of digital transformation . Like Vodafone Procurement Company ( VPC ). Adobe provides it with a wide range of solutions that provide

TITLE personalisation : Director , CEO and , data Huawei management . NATIONALITY : China

APPOINTED “ Vodafone Procurement : 1987 Company is a critical part of our global partnership with Vodafone which

has been in place for over 10 years ,” explains Geoff Born Pennells in the , Global waning Account years Director of at Adobe . WW2 to two school teachers in

“ VPC is crucial to our ability to understand global the demands remote for Chinese Adobe and province we are in constant contact of to Guizhou ensure that , Ren we Zhengfei are responding grew to the needs of up the to business have an as illustrious they evolve career over time .” in the Engineering Corps of the

Chinese VPC and military Adobe are . When always the on the corps lookout for ways was to disbanded improve their in working 1983 , Zhengfei relationship . Through worked continual briefly and open for the collaboration Shenzhen , both parties South provoke Sea their Oil respective Corporation broader , businesses with before challenges growing on how “ dissatisfied they can achieve ” with things never the before work thought and founding possible .

Huawei in “ 1987 The mindset . Over the of never subsequent settling for second best , decades always , challenging he built Huawei the status into quo where it one doesn of the ’ t make world sense ’ s pre-eminent

and continuing to evolve phone our capabilities brands . and value we deliver to Vodafone

TITLE : Founder , CEO , Vivo

One of BBK Electronics ’ wildly with ever more flexible agreements – this is key successful smartphone brands to how we continue to drive innovation across was founded back in 2009 by Shen all levels of our partnership with VPC ,” says Pennells .

Wei , who stepped down from the Adobe prides CEO itself position on its at ability BBK to lead bring the to market industry-leading spin-off comprising products the and company services ’ s that can communications help its customers deliver division exceptional , Vivo . experiences Wei to is their a multi-decade customers . VPC veteran and Adobe of work together the smartphone to make sure industry they are , and sharing has innovations forged and mapping an ironclad those to business better understand the requirements design philosophy of Vodafone in in the their process own : transformation “ Vivo to focuses becoming on a creating digital-first products business . that combine beautiful design , The COVID-19 pandemic highlighted the importance of digital professional solutions for businesses acoustic . fidelity as

well as extreme video display in “ Overnight order , we have to create transitioned a joyful to a experience

global digital economy for . The the pandemic young accelerated and trendy the .” need for digital transformation among businesses of all sizes ,” says Pennells .

“ As the world begins to reopen , digital businesses will be the winners and only companies that can understand their customers ’ preferences and personalise experiences will survive and thrive .”