02 Tim Cook
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02 Tim Cook
TITLE : CEO , Apple NATIONALITY : USA APPOINTED : 2011
When Tim Cook stepped into the role of CEO at Apple in 2011 , he had some decidedly oversized shoes to fill . Over the last 10 years , however , he has taken the Cupertino-based electronics brand from strength to strength , especially regarding Apple ’ s entry into the 5G race with the launch of the iPhone 12 last year . Under Cook ’ s leadership , Apple has spent the past six months smashing just about every record for smartphone sales that exists . In Q4 of 2020 , the company had the best quarter of any smartphone manufacturer in history , in spite of what Cook himself described as a “ sales drag ” caused by the pandemic . In Q1 of this year , Apple did it again with a global market share of 31.7 %.
“ I ’ m already seeing AR take off in some of these areas with use of the phone . And I think the promise is even greater in the future ”
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