Prince Sarpong talks digital transformation and customer engagement in the wake of AirtelTigo Ghana ’ s historic merger and government acquisition .
AIRTELTIGO
Prince Sarpong talks digital transformation and customer engagement in the wake of AirtelTigo Ghana ’ s historic merger and government acquisition .
When Prince Sarpong was offered the role of Chief Information Officer at the newly-formed AirtelTigo Ghana , he accepted without hesitation . He reflects that not only did he find the “ challenge offered by the role to bring together the technical operations of the two companies - Airtel and Tigo - that merged ” exciting , but there was also “ the fact that the merger and the subsequent integration process was a historic event .” He laughs , “ It ' s the first merger of its kind in Africa , so I wanted to get my name into the history books .”
Announced in November of 2017 , the historic merger between Airtel and Tigo ( a subsidiary of Millicom ) created the country ’ s second-largest mobile network operator overnight , combining the two brands into an entity capable , as Sorpong explains , of taking on the dominant player in a highlycompetitive market . “ In Ghana , there is a clear , distant leader in the telecom sector . Airtel and Tigo agreed that to be profitable , they needed to attain a certain size of customer base ,” he explains . “ By coming together to form AirtelTigo Ghana , they were able to combine their customer bases to create a strong number two player in the market that is now capable of competing with the market leader .”
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