Quarter of people to spend hour a day in the metaverse
5G
“ From attending virtual classrooms to buying digital land , activities are currently being conducted in separate environments . Eventually , they will take place in a single environment – the metaverse ”
MARTY RESNICK RESEARCH VICE PRESIDENT , GARTNER ourselves in the future ,” explains Matt Redman , UK Strategy lead at global business transformation company Valtech . “ All this is made possible by digital avatars that we can use , enabled by virtual reality ( VR ) and augmented reality ( AR ) technologies , to interact with other users and enjoy immersive experiences .”
Quarter of people to spend hour a day in the metaverse
By 2026 , 25 % of people will spend at least one hour a day in the metaverse for work , shopping , education , social and / or entertainment , according to Gartner , Inc .
“ Vendors are already building ways for users to replicate their lives in digital worlds ,” said Marty Resnick , Research Vice President at Gartner . “ From attending virtual classrooms to buying digital land and constructing virtual homes , certain activities are currently being conducted in separate environments . Eventually , they will take place in a single environment – the metaverse – with multiple destinations across technologies and experiences .”
Last year ’ s FIFA World Cup could be described as the first Web 3.0 World Cup , with fans in the stadium able to view live information from players ’ speed to heatmaps and possession percentage through the FIFA + app . Meanwhile , the North American National Basketball Association ( NBA ), in collaboration with Niantic , the maker of Pokémon GO , has announced the launch of NBA All- World , which will overlay a video-game environment on a real-world map , using realworld basketball courts for virtual games and allowing players to choose any location .
Metaverse brings with it rights concerns Well-known brands such as Nike , Tommy Hilfiger , Gucci , IWC , Dolce & Gabbana and Tiffany & Co . are becoming increasingly involved in digital fashion and experimenting with digital collectables or NFTs ( nonfungible tokens ). Nevertheless , there can be a natural tension between personality rights and copyright when it comes to digital avatars – especially when it involves a celebrity , explains Holly White , Head of Service Development at Rouse .
“ We are expecting to see more and more issues arising from this as entertainment companies in the gaming and music sectors are increasingly utilising digital avatars to carry virtual concerts and events for fans ,” comments White . mobile-magazine . com 101