Mobile Magazine - July 2023 | Page 124

IOT

Smart mobility providers are companies that provide forward thinking and cutting edge transportation solutions that are often powered by advanced technology . With searches for smart mobility solutions dating back to at least the 1960s and laying the foundations for ICT-based sharing platforms established and evolving today , it shows how big a role developing technology has had on the sector . And at AppyWay , CEO and Founder Dan Hubert and his team have spent the last 10 years curating , developing and rolling out a platform ensuring ease of navigating roads and decarbonising cities from the kerb up .

How mobile technology advances smart mobility Founded out of frustration when trying to park in central London , a spark of inspiration hit Hubert , motivating his idea to digitise the streets and put viable transport information in people ’ s hands before leaving home – and starting his trailblazing decadelong journey to digitising the kerbside .
AppyWay runs on a one platform , twosides , three questions answered-basis – Where can I park ? Is there availability ? Can I charge / pay ?
By bringing the kerbside – what AppyWay in its early days as AppyParking highlighted as an undervalued asset – into the digital age , technology not only allows drivers to make better informed travel decisions but allows cities to activate their decarbonisation efforts .
“ Ten years ago there were no maps , no data , no platforms , no sort of concept about digitisation ,” Hubert explained . “ Being so very ahead of its time is a painful place to
124 July 2023