Mobile Magazine - July 2023 | Page 63

Andrea Donà
TMT

“ WE EXTENDED OUR SHUT- OFF DATE TO CARE FOR OUR CUSTOMERS AND MINIMISE DISRUPTION TO CUSTOMERS ’ SERVICE AS THEY MOVED TO NEWER , MORE ADVANCED TECHNOLOGIES ”

ANDREA DONÀ CHIEF NETWORK OFFICER , VODAFONE
A phased approach In the UK , for example , Vodafone is taking a phased approach to retiring its 3G network . It is beginning the switch off in the south-west city of Plymouth , with Basingstoke in the south-east next in line . Vodafone UK Chief Network Officer Andrea Donà says : “ We will progress with the switch-off across the UK this year . The other operators will have their own 3G network switch-off plant .”
He then goes on to say that Vodafone UK needs to repurpose the 3G spectrum for 4G and 5G technology “ so that we can deliver more efficient and effective service to our customer ”.
“ In 2016 , 30 % of 3G data traffic was carried , but now it ' s less than 4 %. For most customers , there will be no difference whatsoever . They will be able to continue making and receiving calls and sending text messages on their 2G , 4G and 5G networks .”
Still in the UK , a Virgin Media O2 spokesperson said that it was supporting the British Government ' s plans to switch off 2G and 3G networks by 2033 : “ We ’ ll

Andrea Donà

TITLE : UK CHIEF NETWORK OFFICER COMPANY : VODAFONE INDUSTRY : TELECOMMUNICATIONS LOCATION : UNITED KINGDOM
An experienced Chief Operating & Networks Officer , Donà has a track record in delivering the success of telecoms market leaders . His career in telecoms spans more than two decades and he has worked for leading operators including TMobile , O2 and Ericsson . Considerable experience in delivering complex large scale network transformation and modernisation projects in very challenging environments . Deep experience in full turn-key managed service contracts , organisational and business transformation turnarounds , including off-shoring and outsourcing . Held a number of Senior roles with T-Mobile and Ericsson over the last 20 years . Significant international exposure across Europe and Africa with proven leadership capabilities .
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