Mobile Magazine - July 2023 | Page 97

5G

“ The metaverse is an entertainment experience by itself , providing many opportunities for users to access a variety of events ”

STAN SAKHARCHUK CO-FOUNDER & CEO , INTEREXY Image : Travis Scott / YouTube Video : Travis Scott and Fortnite Present : Astronomical ( Full Event Video )
Prompted by COVID-19 and the absence of in-person gigs and concerts , the metaverse has made its presence felt in the music industry too . In April 2020 , Epic Games ’ battle-royale video game , Fortnite , grabbed the music industry ’ s attention when a lucrative virtual event starring an avatar of Travis Scott brought in 27.7 million unique players , while a digital gig by Lil Nas X on the Roblox platform attracted an astonishing 33 million viewers . Research conducted by Mastercard last year found that almost a quarter ( 23 %) of people aged 16-24 have already attended a metaverse gig . A further step into this new domain was the 2022 MTV Video Music Awards ( VMAs ) debut of a new category for Best Metaverse Performance .
Entering the metaverse Coined in 1992 by American science-fiction writer Neal Stephenson in his dystopian novel Snow Crash , the metaverse is a fullyrealised digital space existing beyond the physical space in which we live .
“ The metaverse is sometimes described as a unified space that combines multiple virtual
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