5G
“ The metaverse can be understood as a network of different platforms where we will store , work , communicate , play and educate ourselves in the future ”
MATT REDMAN ,
SVP STRATEGY FOR EUROPE , VALTECH
Image : Valtech
In October 2021 , Facebook rebranded itself Meta to capitalise on the emerging concept of the metaverse . Since then , from gaming to sports to music , brands like high-fashion giants Gucci , Louis Vuitton and Dolce & Gabbana , alongside the likes of Nike , Adidas and Coca-Cola , have embraced the concept of the metaverse .
The potential of the metaverse is clear According to a report from the Capgemini Research Institute , while meaningful interaction in the metaverse is currently only possible in relatively small groups , the potential for mass interaction is clear .
While the strongest wave of interest for the metaverse comes from tech enthusiasts , who account for only 4 % of Capgemini ’ s survey population , the research also noted that 93 % of adult consumers surveyed are metaverse-curious .
“ The way people use the internet is going to change . The metaverse can be understood as a network of different platforms – such as Horizon Workrooms , The Sandbox or Roblox – where we will store , work , communicate , play and educate
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