LARS SILBERBAUER TITLE : CMO
SUSTAINABILITY
The original
Nokia 3210 , left , and the 2024 version , right
LARS SILBERBAUER TITLE : CMO
COMPANY : HMD AND NOKIA PHONES
INDUSTRY : MOBILE TECHNOLOGY LOCATION : LONDON
Lars is the CMO at HMD and Nokia Phones , where he leads a global team disrupting the mobile tech industry . Previously , he ’ s managed Brand , Marketing and Digital teams at the Olympics ( IOC ), was SVP of MTV Digital Studios and the Global Senior Director at LEGO . and makers of Nokia phones , HMD has brought back the iconic Nokia 3210 – 25 years after its first release .
For Lars Silberbauer , CMO of Human Mobile Devices , the Nokia 3210 will help users to balance their screen time usage with a digital detox .
Lars Silberbauer ’ s journey in humanising technology Lars has been CMO at HMD since 2022 . Prior to that , he came from a varied background , working in the music industry at MTV in New York , to spending almost a decade at Lego . At the Olympics , Lars went about humanising an old organisation . He ’ s certainly had a lot of experience with consumers , but that ’ s not a word he ’ s keen on .
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