Image Credit : Mattel
HMD and Nokia announce the launch of the Barbie flip phone at Mobile World Congress 2024 in Barcelona
It was the same thing with Barbie – without the bars .
“ Playtime is getting squeezed out , because kids are getting smartphones earlier ,” explains Lars . “ Coming from my background at Lego , play and creativity sit very much at the core of my heart . So , that ’ s what has really changed since the 3210 was launched the first time .”
But Lars and the team recognise that many can handle their smartphone usage in a moderate way , without risking ‘ text claw ’ and are not calling for a cull . It ’ s more that for those ( such as this Editor ) who find it difficult to control the urge to check who has seen a WhatsApp message or who has reacted to a Instagram story , where options for a digital detox are welcome .
“ Some have a more balanced use of their technology devices ,” Lars says . “ It should be a digital system , not a digital dictator . I think that ’ s where we are sometimes bossed around by our devices .”
Now with the 3210 , you can leave the house with your phone , keys and purse to enjoy a little digital detox – whether playing with friends , or at the bar with colleagues on a Friday night .
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