Mobile Magazine July 2024 | Page 97

IOT & CONNECTIVITY

COMPANY : EXTREME NETWORKS INDUSTRY : NETWORKING LOCATION : UNITED STATES

As CCO , Norman leads the company ’ s sales , services and supply chain organisations with a focus on driving revenue growth . He is also the Executive Sponsor for the Sports and Entertainment industry with Extreme , overseeing the company ’ s partnership with the National Football League ( NFL ).

TITLE : CHIEF TECHNOLOGY OFFICER EMEA , HEAD OF THE OFFICE OF THE CTO , HEAD OF AI ENGINEERING

COMPANY : EXTREME NETWORKS INDUSTRY : NETWORKING LOCATION : GERMANY

Having been with Extreme for more than 10 years , Markus ’ role as CTO EMEA consists of activities to help customers look forward , providing guidance in strategic IT decisions . He also took on the AI engineering leadership role most recently , accelerating transitions from prototyping to production .

so they can consume it the same way others consume it , but it ’ s being delivered in a protected environment ,” Markus says .

The power of AI in network management In addition to the cloud , artificial intelligence ( AI ) has been touted as a strategy to improve connectivity and revolutionise user experience . Some of the benefits it offers enterprises include faster troubleshooting , optimisation and problem prediction . Traditional AI and machine learning capabilities will work together to solve customer challenges and further optimise networks by making tailored suggestions .

“ Initially it will help to accelerate troubleshooting and operational processes ,” Markus highlights .

Yet , with widespread AI innovation continuing to impact the industry , it is just as important to maintain stakeholder and customer trust . This will come by adopting an AI-as-copilot mindset , rather than having the technology replace existing infrastructure .

“ Building trust is going to be important early on and that ’ s a big focus of our

mobile-magazine . com 97