Mobile Magazine March 2022 | Page 104

Director of Operator Partnerships and Strategy at Infobip

There ’ s no denying that 5G is already delivering enhanced capabilities and better customer experience for mobile users . But lessons from its rollout show that a more concerted effort is needed for boosting coverage and ensuring businesses reap its benefits , especially as we look forward to 6G .

6G will not only signify the age of hyperfast UX but unlock a combination of conventional and virtual reality , redefining how people interact and engage . For example , people may be able to enter a shoe store virtually from their home to see which shoes match a certain dress . Customers are also relying more on conversational channels like WhatsApp and Viber for brand interaction and customer support . 5G has and will continue to help these channels grow , with 6G set to potentially skyrocket their usability in the next decade .

ALAIN MOURAD HEAD OF FUTURE WIRELESS EUROPE LAB

with 5G depends on how much further the technology can be pushed over the coming years . Rajesh Gangadhar , CTO of access solutions at STL , tells me that “ As with any new technological standard , there is always an evolutionary path for better features and capabilities . And the industry is already making improvements to 5G .”

However , the gap between what 5G can deliver and what 6G promises is possibly even more staggering than the

104 March 2022