VODAFONE GROUP
Wolfgang Zeller , Head of Vodafone ’ s Video Centre of Excellence on building Vodafone ’ s pioneering video business and the future of streaming
When Vodafone began prototyping what would become Vodafone TV in 2015 , nobody could imagine that six years later it would be the core platform that drives the majority of the company ’ s TV business . “ Honestly , when we started , we just said : ‘ What can we do differently ?’”, says Wolfgang Zeller , the Head of Vodafone ’ s Video Centre of Excellence .
Until that point , Vodafone was best known as a global leader in mobile and telecommunications . Today , Vodafone serves 22 million TV subscribers and is the leading pay TV provider in many major markets .
The reality is that our relationship with video has irreversibly changed . When Vodafone TV initially launched in Italy , the first of many markets it would go on to conquer , the service offered a hybrid ( OTT and DTH ) proposition .
108 March 2022