NPAW : A holistic approach to video analytics
Ruben Senor-Megias , Chief Sales Officer at NPAW , discusses the company ’ s video intelligence solution and working with Vodafone .
Standing for “ Nice People At Work ”, NPAW is a video intelligence company and global leader in video analytics solutions to help over-the-top providers optimise their end-user experience .
The company began by launching Wuaki . tv , its first video platform , in 2008 . An online film and TV streaming service , which NPAW sold to Japanese electronic commerce and online retailing company , Rakuten . It then became Rakuten TV . Starting 2013 , the company changed strategy . “ We began to develop analytics and , for more than a decade , this has been our day-to-day business ,” said Ruben Senor-Megias , Chief Sales Officer at NPAW .
Flexibility : The cornerstone of NPAW and Vodafone ’ s partnership
One of the major companies in NPAW ’ s partner ecosystem is Vodafone . The two companies are currently developing a centralised data setup for their customers . The setup allows them to maintain standardisation while enabling different countries the flexibility to define their own dashboards and integrate additional topics according to their needs . “ I think the flexibility and the advantages in terms of technology for managing video and applications is one of the key reasons why Vodafone chooses to work with us ,” Senor-Megias said .
It ’ s important for organisations like NPAW to understand their customers and their behaviours . Adopting a 360 approach with a single source of data that can be used across departments allows us to really see what is needed from the perspectives of business , operations and engineering ,” Senor-Megias explained . Compared to NPAW ’ s competitors , most of which use an aesthetic setup , the holistic “ all-in-one ” approach means NPAW has full flexibility when it comes to addressing different models .
By developing the most advanced video intelligence tool , NPAW is the first global provider to merge video application usage data with video analytics-related insights . “ This involves matching Quality of Experience ( QoE )/ Quality of Service ( QoS ) with UI / UX and placing it in our state-ofthe-art analytics solutions in a single suite .
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