How Kaltura and Vodafone joined forces and brought TV to the Cloud
The future of television is called ' Cloud TV '. Think about Netflix , Amazon Prime Video , or Apple TV +. It ' s the way most consume our content now – no matter what device .
This is how Nuno Sanches , General Manager of Media and Telecom at Kaltura , begins to ' unbox ' his vision of TV content delivery from now on .
Two years of Covid constraints and living at home have played their part in the explosive demand for streaming services . But according to Sanches , this seismic change in how we consume video was inevitable . It just needed the industry to break free from the chains of linear programming .
Kaltura ' s long-standing and ever-deepening relationship with the telecoms giant Vodafone was instrumental in forcing the video industry to embrace the change .
' Vodafone had a revolutionary vision of becoming a global and multi-device Cloud TV provider ,' says Sanches . ' It was an advanced product concept , especially since Vodafone came from a fragmented TV user experience and a costly and unwieldy environment to manage , built through a collection of legacy infrastructures and technology solutions .'
Kaltura re-invented Vodafone ' s TV service . Subscribers now use a far more streamlined video platform to watch any content on any device anywhere . As for Vodafone , it no longer needs to run its own data centers and be wrapped up in a complex array of platforms to distribute content . Kaltura ' s solution takes the hard work out for them .
Kaltura ' s robust Cloud TV platform – fine-tuned with astonishing success at Vodafone – is now used by millions of users worldwide and available to any video content provider , whether telecom , media company , or publisher .
' Our customers no longer need to worry about infrastructure or scalability servers or networks . We take on that responsibility ,' says Sanches . ' They can experiment with all the content aggregation , delivery , and analytical capabilities we provide – without any " heavy lifting ."
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