have to do a lot of lifting in the back end to make this extra activity happen ”.
The next big push is towards low latency streaming . Already hi-definition has become standard , with a move towards 4k resolution and , in the near future , 8k as displays and content become more readily available . Latency is the only area where streaming falls short of traditional broadcast . Live sport , one of the remaining bastions of live TV , is a prime example .
“ With sporting events you could really tell which customer is using which type of infrastructure when there was a goal ,” Zeller says . “ There was the analogue customer who got it first , then you have digital cable broadcast , and then you have IP streaming at least 20 seconds behind . So now there ’ s a lot of investment going into low latency and we are using our partner ecosystem to get there . We want to get back to as good as in the days of analogue TV .”
our working lives . Video calls have become the central and most effective method of communication in our professional lives .
“ This whole industry is going through a transformation ,” says Zeller . It raises both challenges and opportunities . With the launch of increasing amounts of media applications and content providers going direct to business , Zeller ’ s team face a tough task of packaging them neatly for consumers . On the technology side , “ we
Best in Class Partner Ecosystem This partner ecosystem is vital to Vodafone TV , and much of Zeller ’ s team ’ s work revolves around stitching those solutions together into a perfect end-to-end solution . “ Key partners to our ecosystem include Kaltura , which is well known in industry , and provides most of our backend components . Another is Nagra , our incumbent and also future security provider . They went with us through a transformation from on-premises into the cloud in a giant effort that paid off massively , for us , but also for Nagra ; it ’ s a very future-proof solution .”
Velocix is Vodafone TV ’ s partner for video delivery including network PVR and CDN , and for encoding , important for 4k and the future of 8K delivery , is Harmonic .
“ With Harmonic we underwent another transformation from on-premises to hybrid-
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