“WHEN YOU MAKE ANY TECHNOLOGY AND PUT IT OUT INTO THE WORLD , IT ' S SO IMPORTANT TO ASK WHO IT FITS , WHO BENEFITS FROM THE WAY IT ' S MADE ”

JANE RYGAARD PEDERSON Head of Dedicated Wireless Networks & Edge Clouds , Nokia

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“ IF THE METAVERSE ENDS UP BEING JUST A WAY TO HAVE ANOTHER MEETING , WE HAVE TRULY WASTED THE OPPORTUNITY ”

MATT ROSE Experience Designer , Futurist Cambridge Consultants

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It ’ s official , we ’ re going to live , work , and get milked in the metaverse .

Come again ?

Well , in the case of humans , the milking is going to be more metaphorical - rampant advertising , data abuse , the usual stuff .

That works ?

Well , his milk yields have gone up enough that he ’ s ordering more headsets . Some experts have suggested that the cows don ’ t actually know what they ’ re looking at and are just responding to the light .

“ SMARTPHONE MANUFACTURERS AND THE TELECOMS INDUSTRY HAVE A CRUCIAL ROLE TO PLAY IN TACKLING E-WASTE ”

TRACEY HERALD Head of Corporate Responsibility and Sustainability , Virgin Media O2

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And for non humans the milking will be … literal ?

Yep . At least , for a dozen cows on a Turkish dairy farm . In an effort to make the lives of his herd more “ bearable ,” Izzet Koçak has been strapping VR goggles to his herd and showing them images of green pastures while they ’ re stuck inside during the winter .

Well , if the “ cow matrix ” works , it works I suppose .

I suppose so . I wish it wasn ’ t quite such a student-art-film-level heavy metaphor for life under late stage capitalism though .

How udder-ly chilling .

Moo said it , man .

14 March 2022