Keeping Consumer Data Out of the Circular Economy
SUSTAINABILITY
Keeping Consumer Data Out of the Circular Economy
“ Most customers retain their smartphones at end of life – people become “ hoarders ” of disused phones . At Cambridge Consultants we found that the biggest single reason for this was concerns over data privacy . The perceived risks of handing over a used phone to a reseller prevented almost a third of consumers from disposing of an old phone . 69 % cited concerns over data security .
When plastic bottles carry a 5c deposit , return and recycling rates go up 70 %. A $ 50 deposit on a new phone , linked to an assured scheme that took it back at end of life , would have similar success . Such a service would securely transfer data and then provide a warrantied wipe-clean service to improve the overall customer experience .”
NATHAN WRENCH HEAD OF SUSTAINABLE INNOVATION , CAMBRIDGE CONSULTANTS
160 March 2022