3 SCANDINAVIA
“ OUR EXPERIMENTS WITH AI-BASED CHAT FUNCTIONALITY ARE LOOKING VERY PROMISING ”
PER STIGENBERG CIO / CTO , 3 SCANDINAVIA
between us and the customers in a way .” said Stigenberg .
Altering approach to the market 3 have both Swedish and Danish market presence , but they operate differently according to the business rules and market conditions in those countries .
In Denmark , it ' s very strict regulations on binding times , so you ' re not allowed to bind your customer for more than six months . This provides a certain specific challenge , which 3 have been successfully solving with its home offering , allowing customers to ‘ roam like home ’, even outside the EU . The COVID situation has impacted this solution , but historically it ’ s an area where 3 have been very successful .
In Sweden , 3 have launched something called ‘ 3 Gather ’ ( in Swedish , “ 3 Samla ”), where you can tie additional subscriptions to your main subscription . With an unlimited phone subscription you could , for instance , add your children , mother or best friend at a significant discount .
The company is now looking into doing similar things in Denmark too . The 3 Flexible option also offers a decouple option , creating a conditional discount not tied to either subscription or the hardware .
“ As long as they stay with us , they will keep receiving this conditional discount . It gives the customer flexibility , and it gives us the flexibility to give them a great offer if they want to stay committed to us ,” said Stigenberg .
A strong network Stigenberg is fiercely proud of what 3 have achieved in a relatively short space of time : “ We could look anyone in the eye and proudly say that we have a great network . It differs a bit between Denmark and Sweden because of the geography . Denmark is a much , much smaller country where we have great coverage . We ' re actually now rolling out 5G and extending the network at a very high pace .”
“ With Sweden being a very large country , at least comparatively , it takes a while to build out the coverage . In the southern parts of Sweden , where the vast majority of the customers or the population live , our network is very strong . I ' ve been here for four years and our network has grown 50 % in the number of sites ,” he added .
With voice services 3 provides cover 99 % of the population , and then with 4G services and data services , they cover 96 % of the population .
“ We are the fastest growing of the big telecoms players . It shows what we have done the last year in terms of building out the network and improving customer experience . It ' s really started to pay off ,” concluded Stigenberg . mobile-magazine . com 245