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“ If you can put people in an environment where they feel like they ' re free to be themselves , the creativity and innovation will follow ”
PERNILLA WIKMAN VP & HEAD OF GLOBAL BUSINESS , TELIA
traditionalist rivals .
For Wikman , new and agile ways of working are an imperative step to not only ensure that enterprises can adapt to this new , hyper-connected world , but have the creative space in which to use the technology that is increasingly saturating our lives to make this new world better than the one we live in today . “ There needs to be much more discussion around how to use technology to create a more sustainable world , environmentally and socially ,” she says . “ We need to build something better than what exists today and technology is the tool that will be used to create that future . When you take that into consideration , the telecommunications industry has a huge responsibility as a digital enabler , due to the fact that we ' re the ones building the digital infrastructure that ' s necessary to create inclusiveness and a society that ’ s better for everyone in it .”
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