LEGEND
The Un-Carrier Approach to Innovation
From a distant third to a contender for the throne , T-Mobile ’ s rise can largely be traced back to the visionary strategic direction of Mike Sievert , the company ’ s new CEO .
This is a time of sweeping , generational change for the telecommunications sector . Time like these call for bold disruptive leadership if enterprises expect to grow , evolve and capitalise on a future that ’ s more connected than ever before .
For T-Mobile , that leadership comes in the form of Mike Sievert , the man behind the rise of the US ’ most dynamic and disruptive mobile operator from a distant third to the country ’ s second-largest mobile network operator , and the fastestgrowing company in the industry .
Sievert made the step up from T-Mobile COO to the CEO role in May of last year , just a few months before the company ’ s wildly successful “ un-carrier ” approach and merger with Sprint , put it ahead of AT & T .
Over the course of his eight year career at T-Mobile ( he got his start
Synergies created by Sprint Merger :
$ 43bn at Procter & Gamble , before moving on to hold leadership roles at IBM and Clearwire ) Sievert has been a relentless disruptor of the wireless industry status quo . Now , he ’ s leveraging the company ’ s merger with Sprint to carry the un-carrier forward into the 5G era .
T-Mobile ’ s 5G network is the largest 5G carrier in the US , with a low and mid-band-focused network that covers more than 280mn people - a fact which prompted AT & T and Verizon to throw down almost $ 69bn between them at the latest 5G spectrum auction in hopes of catching up . Sievert is in no way content to rest on those laurels , however . In an interview with CNBC last year , he made it clear that , “ We intend to cover 99 % of the country . Not just with low band 5G like standalone T-Mobile but with broad and rich 5G that ’ s transformational .”
20 May 2021