IOT
So , to fully optimise a liveshopping experience , businesses should consider adding a livestreaming platform to their own e-commerce platforms . In fact , according to Arvato research , 70 % of liveshopping events are held on brands ’ and retailers ’ own websites – rather than through a social platform .
“ Adding a livestreaming capability , integrated with your webstore , enables you to go beyond simple transactions . For example , it allows you to connect participants with their customer accounts ; offer loyalty discounts or points for engagement ; show personalised cross-sells based on purchase and browse history ; show real-time inventory and remaining units in stock during flash sale events ; and add interactive features like polls , spin-to-win , and other gamified experiences ,” Puri explains .
“ In addition to livestream features , using your own livestreaming capability can help you track important KPIs like views , watch time , segmented customer engagement , conversion rates and delayed conversions .”
Supply chain management , through fulfilment-first retail Interestingly , taking a wider view of the potential CX benefits , harnessing customers ’ purchasing data can also offer an invaluable aid to supply chain management .
“ A deep understanding of the shopping habits of customers helps retailers not only deliver a personalised experience , but also resolve inventory issues and potential supply chain disruptions that may dilute the experience ,” Nath advises .
From a supply chain perspective , the benefits to this approach are remarkably far-reaching .
“ Data solutions track inventory levels and real-time sales , which is used by modelling
40 % In China alone , 40 % of shoppers have made at least one livestream purchase
20 % Livestreaming is expected to generate 20 % of all retail purchases this year
100 May 2023