Vogue x Snapchat : Redefining the Body through AR experiences
London , United Kingdom
“ This exhibition is at the crossroads of fashion and technology ,” says Vogue ’ s inimitable UK Editor-in-Chief , Edward Enninful OBE , who is also Curator of the Vogue x Snapchat : Redefining the Body AR exhibition . “ If you can see it , you can be it .”
This latest collaboration between Vogue and Snapchat sees the fashion world break yet another boundary – between the virtual and the physical .
The deployment of AR in fashion marketing has long been discussed , but it has rarely been demonstrated by high fashion houses .
But now , Snapchatters across the world can use filters created by leading brands – including Versace ( pictured ), Dior , Kenneth Ize , Stella McCartney , and Thebe Magugu – to experience this exhibition in an entirely new , immersive way . mobile-magazine . com 15