Mobile Magazine May 2023 | Page 67

In an exclusive interview with Katherine Ainley , UK & Ireland CEO of Ericsson , we delve into the connectivity leader ’ s predictions for 5G advancements
WRITTEN BY : JOSEPHINE WALBANK

Although the world ’ s 5G deployment is by no means complete , it ’ s important to recognise just how far the industry has come .

“ We are marking the four-year anniversary of the first commercial 5G launch this month and , despite a few hurdles – a global pandemic , an energy crisis , and a European war to name just a few – 5G is still the fastest deployed mobile generation in history ,” says Katherine Ainley , UK & Ireland CEO of Ericsson .
“ It is fantastic that so many consumers have access to high-quality 5G coverage , but we also want to unlock the most innovative industry use-cases – like those witnessed at the Green Planet AR experience in London last year with EE , where our 5G technology powered an Augmented Reality journey with Sir David Attenborough through a secret kingdom of plants .”
The immersive Green Planet experience used the power of 5G to transport viewers from the heart of London ’ s Piccadilly Circus to five digital biomes : Rainforest , Freshwater , Saltwater , Desert , and Seasonal . Through the combination of 5G , AR , sound , visuals and storytelling
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