Mobile Magazine May 2023 | Page 69

5G

“ We can realise these advanced opportunities , but it requires the ultra-low latency of 5G standalone infrastructure ”

KATHERINE AINLEY CEO , ERICSSON UK & I
( by David Attenborough himself ) this hugely popular experience provided viewers with a deeply personal and completely fresh insight into the extraordinary power of 5G .
It ’ s largely thanks to experiences like these that consumers are showing such interest in 5G-enabled technologies .
If we take the example of the metaverse , a recent Capgemini report revealed that nine out of 10 consumers say they are curious about the metaverse , while over half say they are excited by it and would use it when it becomes accessible to them .
What ’ s more , 77 % of consumers expect immersive experiences to impact how they interact with people , brands , and services ; seven out of ten organisations , meanwhile , say that they believe immersive experiences will be a key differentiator in their markets , particularly in relation to the customer journey .
It ’ s an exciting indication of the future of 5G . But , for these advanced opportunities to be successfully realised , Ainley explains that a number of key 5G developments still need to be made . mobile-magazine . com 69