FOREWORD
“ If the reports are anything to go by , this is just the tip of the iceberg for online shopping innovation ”
MOBILE MAGAZINE IS PUBLISHED BY
ON THE CUSP OF A DIGITAL SHOPPING REVOLUTION
Although it was a shift initially instigated by the COVID-19 pandemic , the pace of digital transformation within the online shopping sector shows no signs of slowing
At the risk of sounding like a broken record , the 2020 pandemic had a monumental impact on countless industries . Unsurprisingly – in terms of shifts in technologies and customer expectations – ecommerce was among the most significantly affected .
In fact , by the start of 2021 , ecommerce had grown by 25 % and sales almost touched $ 5tn .
In the years since , extensive investments have been made in the omnichannel sales sphere . This includes the rapid adoption of apps , metaverse , AI , ML , and AR technologies , to name just a few .
In this issue , one of the key topics that we ’ ve explored is the rise of shopping technologies and how pioneering retailers are using these innovations to hit whole new CX heights .
This includes everything from insights shared by two of Infosys ’ leading digital service experts , to a showcase of big brands ’ investments into AR at London ’ s Vogue x Snapchat : Redefining the Body AR exhibition .
It certainly poses some interesting questions about what shopping will look like by the dawn of the next decade .
JOSEPHINE WALBANK editorial @ bizclikmedia . com © 2023 | ALL RIGHTS RESERVED mobile-magazine . com 7