OMNICHANNEL RETAIL AND THE FUTURE OF
LIVESTREAM SHOPPING
Infosys ’ digital service experts share their insights into omnichannel retail and the roles that social media , AR , and livestream shopping will play
WRITTEN BY : JOSEPHINE WALBANK
Over the last decade , online shopping has gathered a surge of momentum . Naturally , COVID-19 played a critical role in driving this growth , as e-commerce growth figures registered all-time highs during this period . In fact , e-commerce grew by 25 % in 2020 , with sales touching almost $ 5 trillion n in 2021 .
In the years since , retailers have invested heavily in technologies that promise to boost omnichannel sales . These include social commerce , in-store interactive screens , and self-checkout apps , as well as AI , ML and AR technologies , which are continuously being leveraged to enhance the customer experience .
In an exclusive interview with two of Infosys ’ leading digital service experts , we explore not only the future of omnichannel shopping , but also how livestream services and advanced data analytics will enable seamless customer experiences ( CX ). mobile-magazine . com 95