“ Data is the catalyst driving a seamless experience for online shoppers ”
AMBESHWAR NATH SVP AND INDUSTRY HEAD ,
CONSUMER , RETAIL AND LOGISTICS ,
INFOSYS the shopping experience ,” Nath outlines .
To this aim , one of the most popular , heavily invested-in areas of social media shopping experiences is livestreaming .
Livestreaming – the future of social media shopping Over the course of the last few years , all of the leading social platforms – including TikTok , Instagram , Pinterest , Twitter and Facebook – have all offered liveshopping capabilities .
And , when you look at the consumer trend statistics , it ’ s easy to see why .
“ Livestreams currently attract 17 % of all internet traffic , thanks to popular social apps like Twitch , TikTok , and Instagram . Liveshopping – adding real-time shopping capabilities to livestreaming – drove $ 60 billion in 2021 , globally ,” says Kunal Puri , Vice President and Head of Customer Success , Infosys Equinox .
“ In China alone , 40 % of shoppers have made at least one livestream purchase ,
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