TCS
TCS
: Innovation at the leading edge of communication
so the customer does not have to start the innovation journey from zero , but starts with a real head-start .”
When the pandemic struck global business in 2020 , it broadly changed the way TCS customers thought about innovation . The most vital lifeline for businesses and consumers alike was connectivity , which while enabling businesses to work remotely , had not even been tested for efficacy across scenarios . “ It really proved the truth of the saying , ' the fuel for disruption is disruption itself ,' so the need for smart investment in relevant technology quickly came to the fore . And with people in the major economies all working from home , communication technologies were at the centre of the conversation . We ' ve been able to help our customers to re-imagine a future , shape it , evaluate the hypothesis , understand whether what they want to do with technology actually has a value in the market , then help them to formulate a structure , a roadmap or a business case to decide the right investment options .” But if connectivity was indeed the lifeline , CSPs should have witnessed a sharp rise in revenue and profits , which unfortunately was not the case , with many stagnating and some recording a slight dip at the start of FY ' 21 .
222 November 2021