TCS
particular . It ' s been no small task for them to address unanticipated demands in the short term but how might they need to change in the future ?
“ To understand the future , we need first to identify the forces at play ; society , environment , science , technology , geopolitics and the changing economic and regulatory environment ,” he says . “ Understanding how these forces influence the future we foresee plays a pivotal role in identifying problem statements and market gaps . We work with our customers to identify the intersections of industry , research , technology and society , where we strongly believe the opportunities exist . We work together with customers to evaluate and prioritise the opportunities . The innovation portfolio we create will help in deciding what needs to be done today , tomorrow and the day after . Only now we are strategically poised to start the execution phase of innovation and developing roadmaps for short-term , mid-term or long-term investments . Rapid delivery of prototypes to test hypotheses will help to reduce the time to innovate . One of the ways we provide rapid prototyping is through Innovationas-a-Service ( IaaS ). The as-a-service model helps customers to be on the fast track to develop solutions by leveraging the investments we have made in Research and Innovation ( R & I ) along with the decades of experience built across industries globally .”
For TCS innovation is not just creating prototypes , but helping customers in shaping the future , shaping problem statements , and finally delivering impactful solutions to address these problem statements .
“ One of my primary jobs , conversations with a diverse set of customers who manage innovation across multiple functions in the
230 November 2021