TECHNOLOGY
“ The metaverse isn ’ t simply about virtual and augmented reality . It ’ s an exploding digital economy that looks set to change the way we think about physical and virtual experiences forever ”
LINDSEY MCINERNEY GLOBAL HEAD OF TECHNOLOGY AND INNOVATION , AB INBEV
metaverse is a playground where they can trial new events and experiences , potentially generating revolutionary levels of engagement from consumers long-jaded by unskippable video ads .
Exploring new , digital spaces , together Any new technology that attracts a lot of users is going to attract advertisers and brands looking to capitalise . But what is it that ’ s actually drawing people into metaverse experiences ?
I got in touch with Oliver Kern , who ’ s the Chief Commercial Officer at Lockwood Publishing . Based in Nottingham , Lockwood is the development house for Avakin Life , a virtual space they describe as “ a 3D social universe ” - a metaverse as far as Kern is concerned . “ For the Avakin Life team , building a metaverse is all about creating a shared digital world which individuals can have a meaningful impact on - making friends , creating experiences and curating their own space within it ,” he explains . Avakin Life has been going since 2013 , and if you ask Kern , technology isn ’ t a prerequisite of a metaverse experience . The technology and the channel - whether it be VR , PC , or mobile - aren ’ t as important as
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