borders , and then also to make sure that it ' s safe and healthy for people to find the mental health balance that they need ,” Standiford comments .
“ WE ' RE ALMOST REDEFINING OUR VALUES NOW TO CREATE THAT NEW CULTURE , SO THAT REMOTE EMPLOYEES CAN JOIN SOMETHING THAT THEY CAN SEE , READ , EXPERIENCE AND HAVE ”
KRESHNIK MATI VP OF TECHNOLOGY , KLICK HEALTH
Bridging the remote working gap – is the metaverse a viable solution ? With its ability to closely recreate in-person environments and bring people together into one shared space , the metaverse seems ideally suited to break down hybrid workforce walls .
So , will the metaverse make remote collaboration more effective , more conscious of workers ’ mental health , and provide a permanent talent recruitment solution ?
For Mati , the main situations that the metaverse would aim to enhance would be brainstorming and workshops , as well as other in-person collaboration scenarios . But , he asserts , there are still critical elements that it cannot fully resolve .
“ What I find – and this is more personal – is that the ‘ energy ’ is never going to be there when you ’ re completely virtual . There ' s a certain energy when we ' re brainstorming together that ’ s not just about the effectiveness of information flow . It ' s literally the way we interact , the way we understand each other , the way the energy flows in the room . I don ' t know if we can solve that through tech ,” Mati comments .
“ We ' ve tried virtual environments for many other things in the past ; it ' s not the first time we ' re coming across it ,” adds Shubi Ranjish , the Group Head of Information and Digital Technology at BAT , echoing Mati ’ s sceptical assessment .
“ Could it work for a particular use case ? Yes , absolutely . But , from an organisational perspective , you have to determine , commercially , what you ' re trying to put in .”
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