“ MY JOB , EVERY DAY , IS TO ENSURE THAT PEOPLE ARE CONNECTED TO THE PEOPLE AND THE THINGS THEY LOVE , AND THAT THEY ’ RE ABLE TO TRANSACT , EDUCATE , ENTERTAIN AND IMPROVE THEIR ECONOMIC POSITION ”
TRAILBLAZER
person to reach a CEO position by the age of 29 for a JSE-listed company . Currently , Cuba is the Group Regional Vice President of Southern and Eastern Africa for MTN , a role that she was awarded after being the company ’ s Group Chief Digital and FinTech Officer for just over a year .
“ My role is specifically around driving the digital operator ,” explained Cuba , in conversation with The Mail & Guardian ’ s Power of Women , in which she was an award-winner .
“ MY JOB , EVERY DAY , IS TO ENSURE THAT PEOPLE ARE CONNECTED TO THE PEOPLE AND THE THINGS THEY LOVE , AND THAT THEY ’ RE ABLE TO TRANSACT , EDUCATE , ENTERTAIN AND IMPROVE THEIR ECONOMIC POSITION ”
“ How we drive MTN to more of a platform business can be seen in us building a mobile money platform that is open to all networks and not limited to MTN customers , as well as building Africa ’ s super app in Ayoba , which is also an open platform .” Within this role , Cuba leads MTN ’ s expansion across Africa and the Middle East . Working across its rapidly expanding regional network , she oversees the deployment of telecommunications solutions , financial services and advanced digital transformation to businesses spanning every size and sector .
18 November 2022