There ’ s no denying that the power of information is unparalleled , with what has increasingly become a data-driven landscape deciphering – as well as shaping – consumer behaviour , steering strategic decisions and emerging as having a transformative impact across all industries .
With a keen desire to apply maths and statistics to making data science solutions that work , Matt Shump joined Vimeo as its VP of Data Analytics in 2022 . Leading a team of 40 , Shump is keen to work on hard problems with enthusiastic collaborators from a cross section of expertise and backgrounds that leverages data , science , technology and a specific domain .
“ The problems to solve may not be new everywhere to everyone , but they are often new to that specific industry or company , so how we solve them requires some level of intrapreneurial energy , creative solutioning and iterative testing and learning ,” he shares .
How Vimeo uses data and analytics At video hosting , sharing and services platform provider Vimeo , Shump and his team use data and analytics to understand what its users consider valuable or successful to help feed into how Vimeo can improve and personalise their experience , and the subsequent impact of the changes implemented .
Shump details : “ It is not always obvious if a customer is seeing value and solving the core problems they have with our product or service , particularly when many different use cases and problems are served from the product and features built . However , without understanding what your current and prospective customers are actually
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