Vimeo has seen more than
100bn presses of the play button on its videos
The future of TMT and entertainment data analytics Shump says that since the start of the year , Vimeo has moved away from more superficial measures of success , which has instigated undertaking deeper qualitative research to understand what type of product engagement actually leads to increased success .
Through this deeper understanding of successful product engagement , Shump and his team have started building a much more data-informed experimentation roadmap which we iteratively validate if this type of usage pattern does in fact lead to more satisfaction , success and impact that we observed it to be historically .
“ From validated product usage patterns or identified gaps we believe that we can drive the most value to our customers by building and scaling a personalised journey for their onboarding , activation and engagement that is unified across touchpoints . This is of course not an easy task .
“ In the future , I anticipate even more opportunities and novel problems being solved as functional teams and my team will integrate their strategy and development lifecycles even more than they are today .”
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