Mobile Magazine - November 2023 | Page 28

LIFETIME OF ACHIEVEMENT
ensure relationships are established and maintained across teams .
“ Not only more regular one-to-ones but more virtual coffee chats and more opportunities to just have that virtual chat ,” she shares . “ You ’ ve got to make more of an effort because you don ’ t pass people in the corridor anymore .”
Blazing the way for female inclusion in a male-dominated landscape Along with accelerating digital transformation opportunities , Finch is passionate about dispelling the myth that there are significant barriers to entry for women in technology , and is an advocate of using exercise to increase productivity , efficiency and peace of mind .
“ You are a very , very strong business and a very successful business if you have a very diverse workforce ,” Finch told Clare Carpenter on season five of Corndel ’ s Unlocking Leadership podcast , which has a listener base of more than 60,000 people .
“ And that ’ s not just male and female ,” she continues . “ This is different races and also different backgrounds – public school or a normal , comprehensive school . Whether you ’ re from the north of England or from South Wales , you think slightly differently .”
Championing culture change and digital transformation As Three ’ s CIO , Finch is at the helm of delivering the final stages of the company ’ s IT transformation programme , as well as focusing on how best to better its customer experience . In this role , she brings her wealth of experience in telecommunications and utilities infrastructure and culminates that into positives to Three and the wider telco sphere . With a wealth of experience

“ It ’ s not just about working with technology , but it ’ s about working with the business ”

in leading teams through the turbulence of lockdowns and the wider pandemic , Finch is an advocate for having the right technology and systems to ensure the strengths of her teams are harnessed , while also highlighting how changing how people work and helping them adapt is a lofty challenge . She stresses that culture change and training employees , as well as managers , is vital to digital transformation .
“ Remember in the 80s and 90s , you only got promoted if you worked really long hours or you had beers with your boss ? Are we actually getting back to that culture because it ’ s a very maledominated office environment ?,” she asked in an interview with Jugo . Here , she emphasises how organisations must act to move beyond simply meeting
28 November 2023