Mobile Magazine November 2024 | Page 176

SUSTAINABILITY
Ericsson is leveraging AI to address five main areas :
• Ensuring and boosting network performance
• Creating outstanding customer experiences
• Turning operations into efficient business enablers
• Improving energy efficiency and sustainability
• Maximising the potential of existing infrastructure .
According to Alper , Ericsson ’ s strengths in AI for telecommunications lie in its decades of experience building networks and its deep

“ AI opens up a wealth of opportunities for communication service providers ”

ALPER BENLI VICE PRESIDENT & GLOBAL HEAD OF TRANSFORMATION & STRATEGIC PROGRAMS , EUROPE & LATAM , CLOUD SOFTWARE & SERVICES , ERICSSON understanding of service providers ’ needs and unique access to data and AI use-case co-creation .
“ We are continuously pushing the envelope of Telco AI through research and development of new technologies , such as Graph Neural Networks and Explainable AI , to ensure our solutions are not only highperforming but also transparent and trustworthy ,” he shared .
In the digital age , where sustainability rules , there are still challenges ahead on Nokia ’ s net zero journey The path to net zero is far from smooth . Subho and the Nokia team have many