OOREDOO ALGÉRIE
134 digital transformation for several years .” Ooredoo has duly started a number of initiatives to support the country ’ s digital ecosystem . “ We have adopted strategies such as I-start , T-start and Oobarmijoo . These programmes aim to help create a knowledge-based economy derived from local competence and talent , as well as content creation . Since 2013 , Ooredoo has supported more than 20 startups in our own incubator — a large part of which are initiated by young students .”
The character of Ooredoo ’ s transformation incorporates both external and internal developments . The former has seen introductions such as a touchless customer acquisition and sales process , as well as a new generation of plans which allows customers to control spending using an app . Internally , Ooredoo has been just as busy . “ We have digitised the interaction between employees and the company through a new HR application . We have also introduced new tools to
SEPTEMBER 2020