“ One of our objectives is to contribute to the burgeoning Algerian digital ecosystem ”
— Timos Tsokanis , CTO , Ooredoo Algérie
when . Then you design how to get there with more steps and quick wins at every step of the process . Keep customers and employees informed and motivated , admit mistakes , do not be afraid to undo things that didn ’ t work and experiment continuously . Every mistake is a great lesson learned for how to do better on the next step .”
One of the technologies crucial to enabling the transformation was the proper use of data . “ There ’ s a saying I like that goes : ‘ trends are our friends ’,” says Tsokanis . “ There ’ s an incredible amount of trends and information in the huge quantities of data that are daily processed by a telecom operator . In accordance with Algerian law , we use that data to analyse the behaviours and needs of our customers , improve their experience , enhance our business offerings and direct our investments . No decisions are taken in the company without being supported by the proper analysis . It is the only way to make sure we make the most impactful changes as efficiently as possible .”
Analysing the quantity of data produced increasingly requires the deployment of emerging technologies such as AI . With the exponential increase in available data , AI solutions are overtaking more bespoke models . “ It is with these new technologies that the vast amounts of data in our networks and systems can be assessed , combined and used to reveal trends and opportunities that are invisible to the naked eye . We ’ re currently working on a number of initiatives in collecting , processing and understanding data to improve the customer experience and maximise every dinar we invest in Algeria .”
Like all other companies , Ooredoo has had to weather the storm caused by the ongoing COVID-19
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