EXECUTIVE INSIGHT
they’ re following a gradual, continuous improvement model. Only 28 % described their plans as‘ ambitious,’ aimed at full transformation. In contrast, more than half of respondents in the Middle East indicated that they are pursuing aggressive automation strategies,” says Erez.
The cautious stance is not indicative of a lack of ambition but rather a reflection of the continent’ s complex operational realities. As Erez points out:“ Europe’ s operators are balancing innovation with operational realities: existing systems, complex architectures and regulatory pressures. Rather than chasing hype, they’ re prioritising use cases that show clear Return on Investment( ROI), especially around operations and customer experience.”
The focus on demonstrable business outcomes is a hallmark of the European approach, ensuring that each step towards automation is a step towards greater efficiency and stability.
From theory to reality: AI and automation in action Nokia is at the forefront of translating the theoretical benefits of AI into
42 August 2025