JULIEN SICART
TELCO STRATEGY AND TRANSFORMATION
and a systems integrator. Our approach focuses on supporting customers in their digital transformation and our Digital Services business line primarily delivers cloud and AI-based solutions.”
Julien’ s career mirrors the industry’ s evolution. He started on the mobile side, leading partnerships with major players like Google, Apple, Samsung and Huawei during the birth of the smartphone era. He later transitioned to B2B domains, focusing on networks, IT and international roles.
“ I previously served as CIO for Orange Business and, 10 months ago, I transitioned to a marketing role where I now lead our digital services division,” he explains, highlighting the blend of technical expertise and strategic vision that now shapes Orange Business’ s approach to enterprise services.
The Three-Layered Value of AI for Enterprises AI is often associated with automation and cost reduction. But Julien sees a broader opportunity:“ At Orange Business, we see AI as a true driver of transformation, enabling enterprises to generate value, increase revenue and grow their business. Internally, we’ re targeting double-digit growth in AI and actively using it to improve our operational efficiency, which our customers rightly expect from us. At the same time, my business line focuses on developing AI-driven services that directly support revenue generation for our clients.”
JULIEN SICART
TITLE: SVP OF THE DIGITAL SERVICES BUSINESS LINE
COMPANY: ORANGE BUSINESS LOCATION: FRANCE
Julien Sicart, SVP of the Digital Services Business Line at Orange Business, leads the delivery of cloud and AI-based solutions, championing an ethical, layered approach to democratise AI for enterprises.
“ We are used to managing regulations and integrity. Ethics is at the core of our strategic plan”
JULIEN SICART, SVP OF THE DIGITAL SERVICES BUSINESS LINE, ORANGE BUSINESS
86 August 2025