Telco Magazine July 2025 | “Unfortunately, disjointed and unconnected processes often create gaps for customers to fall through or for bad actors to exploit”

TELCO CLOUD AND VIRTUALISATION

SAS , London office and unconnected processes often create gaps for customers to fall through or for bad actors to exploit,” Carl observes. “Organisations must balance acquiring new customers with effective risk management that doesn’t create friction.”

Integrated platforms enable realtime data sharing across teams whilst reducing IT overheads. The consolidated approach allows credit risk and fraud teams to simultaneously assess customer applications using AI and machine learning, creating more efficient and secure onboarding processes.

Maintaining specialisation within unified platforms A common concern among telecoms leaders centres around whether integration necessarily means sacrificing specialised functionality. However, most platform providers suggest that this isn’t the case.

“Unfortunately, disjointed and unconnected processes often create gaps for customers to fall through or for bad actors to exploit”

“We don’t force teams to give up their specialist tools,” Carl explains. “Instead, we allow them to operate on a unified platform that gives them access to shared data, models and analytics engines.”

CARL EASTWOOD,

The architectural approach ensures departments retain domain-specific capabilities whilst benefiting from enterprise-wide intelligence.

RISK, FRAUD & FINANCIAL CRIME SOLUTIONS LEAD, SAS

81

telcomagazine. com

“Telecom leaders must drive cultural change, not just in adopting technology, to make integration work,” Carl highlights. “The key challenge is aligning high-level strategic goals with team-level priorities, where resistance often results from concerns over losing control or added complexity.”

“The result is a best-of-both-worlds scenario: teams retain domain-specific power while benefiting from enterprise -wide intelligence.”

Effective change management means leaders demonstrate how integration supports each team’s objectives whilst fostering cross-functional collaboration, says Carl: “Leaders must clearly communicate how integration supports each team’s objectives, involve them early in the process and show real examples of benefits.

Cultural change at telcos Technical integration alone does not deliver the full range of benefits. Successful implementations mean significant cultural shifts within organisations, particularly at the leadership level.

“Shared KPIs and incentives that reward cross-functional success can help foster collaboration, but ultimately, success comes from helping teams see that integration enhances their work rather than replaces it.”

82

July 2025