SUSTAINABILITY CENTRAL TO TELCO VALUE PROPOSITION
According to Rakesh Ranjan Tiwari, sustainability initiatives can become a central part of a telco’ s value proposition by directly enhancing the customer experience. He argued that the real game-changer is providing customers with transparent, datadriven proof of the environmental benefits of the services they use.
“ This will improve the customer experience by providing them with the latest technology that has clear, built-in data. It means a customer can consciously consume a service or software that is carbon-neutral and uses less power. The technology can show that it is powered by green energy or enables net-zero mobility from one place to another. I believe that defining these kinds of processes through our model will be a game-changer.”
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“ Most of the organisation is not aware of what to do with the old technology or the old waste,” says Rakesh.“ But you are losing money which you have already invested, you are losing the assets which are still functioning.”
A true circular economy moves beyond recycling to create a system of reuse, refurbishment and repair, turning waste into a valuable asset. The approach generates new revenue streams, forces a clear segregation of materials and critically, informs future design.“ It’ s like a circular economy going from inception to the sales, then post support sales, going and coming back in a very effective way,” Rakesh concludes.
132 November 2025