AIRTELTIGO
“ This new company came together with a mandate to integrate , harmonise and transform ”
PRINCE SARPONG CIO , AIRTELTIGO GHANA be available today and not tomorrow ; you need to deliver a consistent experience and operational excellence ,” Sarpong emphasises .
Telecom services , he continues , are now a commodity and , in a country like Ghana - where mobile adoption is particularly high , and competition is particularly fierce - only the companies that innovate and leverage their digital ecosystems will survive and thrive . For AirtelTigo , Sarpong explains , this idea is at the very core of the company ’ s digital transformation strategy - and their commitment has already produced results .
“ Our unique selling point is our innovation ,” he says . “ We innovated to the point that the market leader in Ghana had to follow us . The government actually said ' follow AirtelTigo ' s innovation ' when we launched a service that means our customers ' data does not expire . It was such a success that the government has made rollover data a nationwide requirement .”
Government Muscle Now , over two years later , AirtelTigo is going through yet another historic transition . In April of 2021 , the Ghanaian government announced plans to acquire a 100 % stake in the carrier , transforming the privately-owned firm into a state-owned operator .
The acquisition , which came at the end of the transformational journey prompted by the merger , Sarpong explains , has a lot of exciting implications for the future of AirtelTigo Ghana . “ It ’ s really strengthened our position against the market ' s dominant player ,” he says . “ Everybody wants to be a government employee , right ? You have more muscle behind you - that ' s how I see it .”
The Ghanaian government controls both the spectrum and regulatory framework in the nation ’ s telecom sector . Being an extension of that organisation , Sarpong
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