AIRTELTIGO
AirtelTigo
Ghana : Making History
is the future of AirtelTigo . And on top of this open ecosystem , we ' re incorporating machine learning and AI to be able to understand exactly what it is our customers need and give them targeted services . We ' ve already seen this have a positive effect on customer engagement .” AirtelTigo is moving away from single-channel engagement and towards an omnichannel approach . “ We ' ve got what we call the 360-degree initiative , which focuses on the interplay between all our different points of contact with our customers , from the web to social media , SMS and so on . All those communication channels funnel into a single platform , and then , from that platform , we ' re able to disseminate information across multiple channels . This , combined with our ability to use AI and machine learning to deliver a targeted , unique experience to our customers , is driving engagement and confidence .”
By this time next year , he enthuses , AirtelTigo will have continued to build in its open ecosystem , expanded channels and innovation-first ethos , incorporating analytics powered by AI and machine learning “ to ensure that we truly understand our customers ' wants and needs .” As a final note , Sarpong adds that “ From an infrastructure perspective , we have also done the work to ensure that we are ready to meet the future - and 5G is very much going to be a part of that future .”
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