Mobile Magazine March 2022 | Page 10

KEY PERSPECTIVES ON HOME WI-FI AND CONNECTIVITY FROM AIRTIES

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Airties has been at the forefront of innovation and leadership in Wi-Fi and home connectivity for more than 15 years , serving service providers , such as Altice USA , AT & T , Singtel , Sky , Telia , Telstra , Vodafone , and many others . Mobile Magazine spoke with Airties ’ CEO , Philippe Alcaras , to share his perspectives .
How has the COVID pandemic impacted your views of the business opportunity ? The pandemic has shown us that connectivity , and home Wi-Fi in particular , is as essential as electricity . Nowadays , people have come to depend on their home Wi-Fi more than ever , due to the ‘ enterprization ’ of the home , telemedicine , education , entertainment , and the need to stay connected with friends and family . We are at an inflection point where the importance of home Wi-Fi and connectivity has never been more important . It should flow like water , with speed and coverage in every corner of the home , flawless installation , and ease of management .
Consumers strongly prefer that their broadband operator take the lead in ensuring a quality home Wi-Fi experience . In fact , we conducted a survey of more than 1,500 consumers across US and Europe and found that 80 % of consumers said they would rather their broadband subscription include all of their home Wi-Fi gear – instead of purchasing anything through retail .